Wednesday, June 1, 2011

China Glaze Metallic Crackles Press Release

THE HOTTEST METALS GET CRACKLED

 China Glaze Introduces Six New Crackle Glaze Polishes in Sparkling Metallics for Summer 2011

Los Angeles, CA – (June 2011):  Set your summer style to “sizzle” with China Glaze’s new Crackle Glaze Metals collection.  The pioneer in crackle technology, China Glaze takes the beauty phenomenon to the next level with this second-generation polish that pairs the edgy innovation of crackle with the elegant beauty of metals.  The China Glaze Crackle Glaze Metals collection features six sparkling metallic colors including:

·        Tarnished Gold: Warm, honeyed hue
·        Platinum Pieces: Shimmering silver
·        Haute Metal: Pale pink
·        Cracked Medallion: Bold bronze
·        Latticed Lilac: Soft lavender
·        Oxidized Aqua: Deep aquamarine blue

Create dramatically different looks with just one sweep of China Glaze Crackle Glaze Metals.  Layer over different base colors to create bold styles.  Use a lighter coat to create a fine crackle, a thicker coat for a deep shatter effect.  As versatile and edgy as China Glaze’s biggest celebrity fans (Lady Gaga, Rihanna, Nicole Ritchie and Kelly Osbourne, to name a few), Glaze Crackle Glaze Metals is sure to be this summer’s hottest beauty trend!

The China Glaze Crackle Glaze Metals collection will be available as open stock colors and 12 piece counter display with a unique Crackle Glaze screen and including an instructional hang tag.

China Glaze is free of DBP, toluene, and added formaldehyde.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Twitter: http://twitter.com/ChinaGlaze

China Glaze is a division of American International Industries.

About American International Industries
For nearly 40 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include Ardell, Andrea, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, No Tweeze/Micro Tweeze, 'N Rage, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks,  Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.

#####

I'm so excited about these pretties!!
<3 Cristina

5 comments:

  1. My big question is are these glittery like the OPI silver shatter or are these more chrome metallics? I also wonder about the formula on these and how it differs from the original crackleglazes

    ReplyDelete
  2. Honestly, I am really done with all the crackle now! Will wait for some swatches to decide wether I like it or not but I probably won't buy them...

    ReplyDelete
  3. They seem interesting! Metallic and crackle together must be a great combo! ...waiting for the swatches!

    ReplyDelete
  4. Honestly, I am really done with all the crackle now! Will wait for some swatches to decide wether I like it or not but I probably won't buy them...

    ReplyDelete
  5. My big question is are these glittery like the OPI silver shatter or are these more chrome metallics? I also wonder about the formula on these and how it differs from the original crackleglazes

    ReplyDelete

Thank you for taking your time to comment! I read each and every single one!!
♥ Please be respectful and DO NOT post links in comments. Comments with links will not be published. If you would like me to check out your site send me an email to cristina@letthemhavepolish.com please. Comments with LINKS will NOT be published. ♥