Tuesday, June 28, 2011

Orly Happy go Lucky Press Release

Happy Go Lucky
ORLY Back to School 2011 Collection

Inspiring Hues to Give You a Thrill

Move over sheer nudes, brights are back with a vengeance. Just in time for a head turning season of
back to school fashion, or for those having a hard time saying good bye to summer, ORLY is proud to
present the new Happy Go Lucky Collection of fun, edgy lacquers. Inspired by the carefree attitude
and thrill-seeking sensibility of youth, the collection exudes uninhibited creativity that adds instant
liveliness to any wardrobe. These bold hues make it easy to test-drive the bright trend overtaking
fashion without committing to pricey accessories or unflattering apparel. Each bottle delivers a vivid,
chip resistant formula, while the brush glides smoothly on nails, never clumping or streaking, for
maximum impact.

The lacquers in Happy Go Lucky include:

Flirty: Pink Shimmer
Frisky: Teal Crème
Fresh: Green Crème
Frolic: Purple Crème

All ORLY Nail Lacquers including the Happy Go Lucky Collection are free of DBP, Toluene and all
traces of Formaldehyde and Formaldehyde Resin.

The Happy Go Lucky Collection Lacquers will be available starting July 2011 for $7.50 each. ORLY
Nail Lacquers and Treatment products are available at orlybeauty.com, Sally Beauty, Ulta and other
purveyors of beauty throughout the U.S. and in over 100 countries worldwide.

For more information contact LaForce + Stevens or visit us online at www.orlybeauty.com.

Jeff Pink founded ORLY in 1975 with a simple idea: to innovate natural nail care. By creating leading-edge products and tools designed not only to beautify, but to respond to the needs of salon professionals, ORLY’s beauty experts have redefined nail care and nail fashion. ORLY’s dynamic color palette includes over 150 Lacquer shades that are completely free of DBP, formaldehyde and toluene. As much a trendsetter as a nail care innovator, ORLY also introduced the first-ever iconic nail look: the Original French Manicure® and reinvented Lacquer application with the award-winning Gripper Cap™. ORLY embodies quality that beauty professionals in over 100 countries worldwide rely upon.

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10 comments:

  1. I'm so excited for these! I hear the Holiday collection is going to be incredible too!

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  2. I want them all! They look so pretty.

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  3. I thought I already saw these at ULTA??

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  4. ooh! im super excited. im a huge fan of orly and that "frisky" and "fresh" look awesome. lol. thats a good name for a mani: FRISKY AND FRESH! do it!

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  5. love these... they're amazing looking. a perfect cyan color!

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  6. I'm so excited for these! I hear the Holiday collection is going to be incredible too!

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