Thursday, June 30, 2011

SpaRitual Wilde and In Pink Collections Press Releases (Fall and BCA 2011)

Hi loves!

  Please enjoy the folowing Press Releases from SpaRitual. I must say... SpaRitual.. You have my full attention!

WILDE: AN EVOCATIVE PALATE OF MYSTICAL TONES
Introducing SpaRitual’s Newest Fall 2011 Nail Lacquer Collection
Inspired by nature and the wild woman archetype featured in Clarissa Pinkola Estes’ Women Who Run
with the Wolves, SpaRitual celebrates a new perspective on beauty with the release of Wilde, the brand’s newest Fall 2011 nail lacquer collection.

The Wilde woman embodies her authentic self while moving with the natural rhythms of life. These
jeweled lacquer colors represent her warmth and strength and have a mystical depth of color in each
layer. Wilde shades include Spirit Child, a fiery red shimmer, Running with Wolves, a rich copper patina, Rhythm of Life, a glistening emerald, Instinct, a majestic, shimmering purple, Howl, a deep, golden black, and Sacred Ground, a sparkling grey.

“The Wilde collection encourages women to tap into their truest selves, and express themselves through
feminine, sensual colors,” says SpaRitual founder & CCO, Shel Pink.

SpaRitual is committed to providing organic, natural-care products that nourish the mind, spirit and body
connection which are also environmentally kind. The Wilde lacquers are free of harmful DBP, Toluene,
Formaldehyde, and Formaldehyde Resin and the fully recyclable SpaRitual bottle is crafted in Italy from
reusable glass and other natural elements. The applicator features a comfortable rubber grip for precise
application. SpaRitual also uses eco-friendly packaging and printing processes, including water-soluble
soy inks and FSC certified papers.

The Wilde Fall 2011 Collection lacquers will be available September 1, 2011, for $10.00 each at fine salons
and spas nationwide including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental. SpaRitual Nail
Lacquers and Elixirs are also available online at skinstore.com and skincarerx.com.


SPARITUAL INTRODUCES IN PINK 2011 NAIL LACQUER COLLECTION
Benefits Cancer Education
Portion of proceeds donated to Cancer Schmancer
SpaRitual is pleased to introduce In Pink 2011, a new line of nail lacquers inspired by the beauty, strength and perseverance inherent to women. The lacquers are formulated with sparkling Pink Diamond powder, which shimmers on the nail, representing the knowledge and clarity women possess. In celebration of this beauty and strength, 20% of all proceeds will be donated to Cancer Schmancer, an early detection education and cancer advocacy program developed by actress Fran Drescher, to help women experiencing any stage of cancer, and to help beat it before it begins.

"I'm very excited about our partnership,” says Drescher. “SpaRitual is a great family run business and they are actively developing products that are symbiotic with Cancer Schmancer's goal to make cosmetics safer for women."

“The In Pink collection represents a reverence for the strength and personal power that all women
possess,” says SpaRitual founder Shel Pink. “We’re so pleased to be involved with Cancer Schmancer, and to support the foundation’s efforts to help women fight cancer—before it progresses.”

As a philosophy-driven brand, SpaRitual is deeply committed to promoting women’s health, now through
this kind of direct support and by the use of all-natural, completely non-toxic ingredients. SpaRitual’s In
Pink 2011 lacquers are free of harmful DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and are
formulated to fit the soul-nourishing slow-beauty ritual experience.

In Pink shades include Strength, a shimmering pink, Knowledge, a golden pink and Clarity, a sheer,
glittering pink, and all are available September 1, 2011 for $10.00 each in fine salons and spas nationwide, including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental. SpaRitual products are also available online at skinstore.com and skincarerx.com

For more information, please visit us online at www.sparitual.com.

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About SpaRitual - Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing
spa traditions to create a world of Slow Beauty. Specially sourced vegan, certified organic and fair trade ingredients
from around the world are used to create SpaRitual products for body, hand and lifestyle. Our natural formulations
never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde,
formaldehyde resin and DBP. SpaRitual stays on the pulse of sustainability issues to ensure our products, processes
and packaging are as environmentally responsible as possible. Our brand philosophy encourages women to
understand beauty as a holistic connection to oneself and to the environment. Only by slowing down, can we allow
our inner beauty to radiate outwards.

I must say I am super excited about these beauties. Ever since I first tried SpaRitual I've been uber curious about the brand. I am super excited to see these babies in person.


Thoughts?
<3 Cristina

7 comments:

  1. That first collection looks amazing! Rhythm of Life is so pretty! I cant wait to see swatches of it!

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  2. Wilde looks like they are all perfect jewel tones. So pretty.

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  3. These all look just lovely! I'm especially loving Rhythm of life! Gorgeous!

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  4. I thought you said the other day that it might just be "Orly in another bottle"?

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  5. @Annon- Well here is hoping they prove me wrong, no? I'm open to trying any and all brands. SpaRitual is no exception. As I said.. they have my attention.

    ReplyDelete
  6. @Annon- Well here is hoping they prove me wrong, no? I'm open to trying any and all brands. SpaRitual is no exception. As I said.. they have my attention.

    ReplyDelete
  7. That first collection looks amazing! Rhythm of Life is so pretty! I cant wait to see swatches of it!

    ReplyDelete

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